Gemma is known for creating emotive stories and breathtaking imagery. Informed by her background in art, her finely trained eye has seen her quickly establish a strong body of commercial work. Agencies such as McCann, GPY&R, BMF, Ogilvy, Euro and Havas Worldwide have chosen to partner with her, as have brands including HTC, Tourism Tasmania, Pandora, Holden, Palmolive, Colgate, Weight Watchers and Yalumba. Her short film The Wake starring Angus Sampson (Insidious, Mad Max: Fury Road) and Gulliver McGrath (Lincoln, Dark Shadows) screened at the prestigious Tribeca Film Festival in New York and her Australian feature film Blackwood, a sci-fi coming of age thriller, is currently in development with the support of Screen Australia. Growing up in the Scottish countryside, she has a natural affinity with nature which is evident in her work - she creates images which are rich in detail, evocative and iconic.